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Think about it –

Action is the antidote to despair. – Joan Baez

Think about it…The courage to be is the courage to accept oneself, in spite of being unacceptable. – Paul Tillich

If you can’t excel with talent, triumph with effort. — Dave Weinbaum:

“The last of the human freedoms is to choose one’s attitude in any given set of circumstances.”
— Victor Frankl:

You were born to win, but to be a winner you must plan to win, prepare to win,
and expect to win. – Zig Ziglar

The Straight Story

This looks like it would be a great story of love, triumph, dedication. It’s the story of Lyle. He had not seen his brother in over 10 years so he rode a lawnmower across the state of Iowa to see him.

Join him as he discovers hmself and others on this six week journey.

The world stands aside to let anyone pass who knows where he is going. – David Starr Jordan

Trust your hunches. They’re usually based on facts filed away just below the conscious level.
– Dr. Joyce Brothers

Bankaholic, a blog ran by John Wu, which covers the financial industry has been purchased by Bankrate, a financial information provider, for $15 million.

Luckily the sale appears to have taken place before the recent Wall St. issues. Wu, the founder and individual creator of Bankaholic, has received $12.4 million for his blog and may also receive an additional bonus of $2.5 million for attaining certain performance results over the next 12 months.

Bankaholic provides information such as ratings of financial instruments like savings and (MMA) money market accounts, certificates of deposit (CD’s), they also insurance quotes and compare credit card offers. All of which are currently supplied by Bankrate. Visitors to the site also have the ability to comment on and rate the services of banks and financial promotions being offered.

Bankaholic is a log created on a WordPress platform. It receives income from affiliate commissions and Google adsense. In a recent quote, Thomas R. Evans, President and CEO of Bankrate, stated “We have been working with Bankaholic in a co-brand relationship since July and have seen first-hand the volume and quality of its traffic,”. “Bankaholic is ranked high in natural search for both deposit and credit card keywords. We believe their organic traffic will increase our deposit and credit card revenue, and with a high composition of free traffic, will help to improve margins,”.

Regardless of what your thoughts are about this transaction you have to give Wu credit He picked a niche. He committed and it paid off for him.

Here are the current stats, as of October 17, 2008, for Bankaholic. Quantcast registers 146,800 unique visitors with 216,000 visits and Compete registers 319,00 unique visitors per month.

So how do you feel about the deal? Was it a good deal for Wu, was it a bargain for Bankrate? Leave a comment and tell us your thoughts.